ART FUND YCN BRIEF
Art Fund released a YCN student competition this year. The brief was to design a campaign that can drive sales of the Student Art Pass amongst university students in autumn 2018.
The final campaign is based around encouraging students to go on date to galleries and museum via the Student Art Pass. Many students struggled to find engaging date ideas on a cheap budget, this offers the Student Art Pass as a solution. For £5 a year (£10 for both), they have access to a nationwide range of dates. Making their days out more thought-provoking, whilst giving the audience a break from social media/digital or alcoholic based dates.
The outcome takes two forms, an illustration style and real life style.
The use of humour allowed the campaign to stand out against the typical fresher material give out and displayed at the time. This also appeals to the target markets in the same style as the popular trends in social media, memes and valentines day cards. The use of the artist name is added as a direct link to the content, whilst using the most recognize artist imagery to reinforce the purpose of the pass.
