CV
Professional Summary:
After completing my Master’s in Creative Advertising Strategy last year, and gaining hands-on experience in digital marketing over the past six months, I’ve developed a solid foundation in graphic design, illustration, and digital strategy. In my current role, I specialise in Google Ads campaigns, working with a variety of clients to improve their online presence.
Now, I’m looking to move into a more diverse marketing role where I can combine my creative background in design and advertising with broader marketing strategies. I’m seeking a position that not only draws on my technical skills but also challenges me to think creatively and strategically across a wider range of marketing disciplines.
Education:
Master of Creative Advertising Strategy
Manchester Metropolitan University, 2023
Distinction
Bachelor of Arts in Graphic Design
Leeds Art University, 2018
2:1
Art Foundation Degree
2015
Distinction
Professional Experience:
Digital Strategist - AddPeople, April 2024
Specialising in Google Ads campaigns and digital media strategy for SMEs.
Worked with a client base of over 1,000 small to medium-sized enterprises, managing 5 clients daily.
Extensive experience in creating, monitoring, and optimising ad campaigns to drive customer engagement and business growth.
Gained invaluable hands-on experience in digital marketing, though now seeking to apply this knowledge in a broader marketing role with more creative responsibilities.
Freelancer - Graphic Designer/Illustrator
Successfully managed a diverse client list with a personal design business.
Collaborated with the ‘Too Good To Go’ brand on the Too Good To Go-Out campaign during the master’s program.
Finalist in the ‘Two+Two’ advertising competition 2023.
Completed a graphic design internship at Little Studio Leeds during undergraduate studies.
Waitress/Host, Cosy Club, Manchester (2023-2024 - Present)
Balanced work at Cosy Club during the master’s program, showcasing excellent time management.
Recognised with company-wide awards for outstanding performance.
Barista, Weaver and Wilde (2021-2023)
Trained Barista responsible for shift management, daily operations, and contributing to company design work.
Supervisor, Kingfisher Pub (2018-2021 - During COVID)
Developed strong problem-solving skills and demonstrated trustworthiness and a strong work ethic during challenging times.
Other Previous Roles:
Waiting/Bar Staff, Kingfisher Pub (2013-2018)
Kitty Café Uppermill (2013-2012)
Silver Service Waiting Staff, Ravenstones Catering (2011-2013)
Creative Skills:
Creative Advertising Strategy
Graphic Design
Illustration
Brand Development
Campaign Planning and Execution Technical
Proficiency:
Google Ads
Microsoft Ads
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Digital Marketing
Social Media
Marketing
Content Creation
Soft Skills:
Excellent Time
Management Strong
Problem-Solving
Team Collaboration
Skills :
Throughout the master’s program, I focused on key areas, demonstrating a strong understanding of advertising, content creation, consumer research, digital marketing, persuasion theories, and social media market dynamics. (Work shown on website or via request)
Advertising Planning and Organisation:
Created comprehensive advertising plans for various campaigns.
Organised and executed advertising strategies to achieve project objectives.
Content Creation and Social Media Posts:
Created engaging and relevant content for social media platforms.
Prepared and implemented social media posting schedules for increased visibility.
Consumer Research (Primary and Secondary):
Analysed consumer behaviours through in-depth primary and secondary research.
Examined data on consumer behaviour to shape and guide strategic marketing initiatives
Digital Marketing Reports and Analysis:
Generated reports on digital marketing performance for businesses.
Conducted thorough analysis and proposed improvements based on data insights.
Persuasion Study:
Explored ethical considerations and theories related to persuasion.
Investigated the impact of persuasive techniques on consumer behaviour.
Social Media Market Analysis:
Conducted comprehensive market analyses for various social media platforms.
Provided insights and recommendations for optimising social media presence.
Masters Projects: