CV
Professional Summary:
I’m a creative marketer with experience across design, social media, and digital strategy. Starting out in graphic design, I built a strong creative foundation before moving into social media management and completing a Master’s in Creative Advertising. I’ve since worked as a Digital Strategist and currently as a Content Researcher, gaining hands-on experience with large-scale channels, analytics, and audience engagement.
Education:
Master of Creative Advertising Strategy
Manchester Metropolitan University, 2023
Distinction
Bachelor of Arts in Graphic Design
Leeds Art University, 2018
2:1
Art Foundation Degree
2015
Distinction
Professional Experience:
Content Research - KOMI GROUP, Jan 2025 - Present
Conducted in-depth research to source the best content for multiple clients.
Provided high-quality content for channels with millions of followers, achieving millions of views each week. Helped clients grow across various platforms, including Daily Dose of Gaming, which I helped gain over one million YouTube followers.
Analysed, studied, and learnt from competitor pages as well as our own to identify the most effective strategies.
Developed and implemented strategies to ensure pages met targets and adhered to KPIs.
Digital Strategist - AddPeople, April 2024 - Jan 2025
Specialising in Google Ads campaigns and digital media strategy for SMEs.
Worked with a client base of over 1,000 small to medium-sized enterprises, managing 5 clients daily.
Extensive experience in creating, monitoring, and optimising ad campaigns to drive customer engagement and business growth.
Gained invaluable hands-on experience in digital marketing, though now seeking to apply this knowledge in a broader marketing role with more creative responsibilities.
Freelancer - Graphic Designer/Illustrator
Successfully managed a diverse client list with a personal design business.
Collaborated with the ‘Too Good To Go’ brand on the Too Good To Go-Out campaign during the master’s program.
Finalist in the ‘Two+Two’ advertising competition 2023.
Completed a graphic design internship at Little Studio Leeds during undergraduate studies.
Waitress/Host, Cosy Club, Manchester (2023-2024 - Present)
Balanced work at Cosy Club during the master’s program, showcasing excellent time management.
Recognised with company-wide awards for outstanding performance.
Barista, Weaver and Wilde (2021-2023)
Trained Barista responsible for shift management, daily operations, and contributing to company design work.
Supervisor, Kingfisher Pub (2018-2021 - During COVID)
Developed strong problem-solving skills and demonstrated trustworthiness and a strong work ethic during challenging times.
Other Previous Roles:
Waiting/Bar Staff, Kingfisher Pub (2013-2018)
Kitty Café Uppermill (2013-2012)
Silver Service Waiting Staff, Ravenstones Catering (2011-2013)
Creative Skills:
Creative Advertising Strategy
Graphic Design
Illustration
Brand Development
Campaign Planning and Execution Technical
Proficiency:
Google Ads
Microsoft Ads
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Digital Marketing
Social Media
Marketing
Content Creation
Soft Skills:
Excellent Time
Management Strong
Problem-Solving
Team Collaboration
Skills :
Throughout the master’s program, I focused on key areas, demonstrating a strong understanding of advertising, content creation, consumer research, digital marketing, persuasion theories, and social media market dynamics. (Work shown on website or via request)
Advertising Planning and Organisation:
Created comprehensive advertising plans for various campaigns.
Organised and executed advertising strategies to achieve project objectives.
Content Creation and Social Media Posts:
Created engaging and relevant content for social media platforms.
Prepared and implemented social media posting schedules for increased visibility.
Consumer Research (Primary and Secondary):
Analysed consumer behaviours through in-depth primary and secondary research.
Examined data on consumer behaviour to shape and guide strategic marketing initiatives
Digital Marketing Reports and Analysis:
Generated reports on digital marketing performance for businesses.
Conducted thorough analysis and proposed improvements based on data insights.
Persuasion Study:
Explored ethical considerations and theories related to persuasion.
Investigated the impact of persuasive techniques on consumer behaviour.
Social Media Market Analysis:
Conducted comprehensive market analyses for various social media platforms.
Provided insights and recommendations for optimising social media presence.
Masters Projects: