Commercial Branding Work

Liam Worral, Personal Trainer

Minimal, clean and modern re-brand for personal trainer client Liam Worrall.

The design focuses a flat design style, expressing bold and strong tones yet appearing professional for the clients purpose.

The consistent house style is applied over all social media platforms, as well as over physical business cards, email signatures, and letter templates.

The colour scheme inspired the outfits worn by the client.

As well as branding, posters for events and classes where designed.

The style is easily adaptable for any purpose.

Scrubbers

Illustration and Typographic logo for Scrubber Cleaning Company

The brand aim for logo with heart. Rather than clinical they wanted a warm, friendly home-made style for their brand.

The illustrations are based of the images of the the clients themselves. Simplified to work at different sizes, and on social media.

Leeds Art University Fine Art, Degree Show

SYZYGY is the branding for the LUA BAHons (Fine Art) Degree. The show showcase a range of work from the year, different styles and ideas coming together in a singular event.

The course has a very wide range of idea for the branding, the logo therefore take a form . The letterform can move, adapt for its situation around the different shapes of the work.

The 3 different pattern represent the 3 main disciplines ;paint (brush strokes), sculpture (boxes) and 3D designs (lines).

The original logo form, simple as to work with the contrasting styles presented.

Logo for social media, shows all the disciplines connecting together. Also works small, so suitable for the format.

Other social media piece, to work along side the busy vibrant logo and any of the more busy pieces.

Olivia Marshall, Photographer

Branding project for Photography Graduate Olivia Marshall, to be used at her graduate show.

Built around the tones, colours and themes in her work as to compliment along side it.

A range of fit for purpose outcome where created to help the graduate express her professional nature.

F=MINISM MEANS =QUALITY

This project was created with the aim of to combating the current defined stereotype of feminism.

Very legible uppercase yet soft font was used, to work communicate effectively in crowds/demonisations yet not appear aggressive.

A wide set of posters where created, all following the house style and use of a singular colour to be easily and cheaply mass produced via screen print.

The range of posters take different forms, landscape and portrait to fit different uses.

The subject of the posters focuses on quotes reinforcing the campaigns aim.

Very simple design style for a very simple message.

C'bee Cleaning

The client aimed for a branding that was eye catching and stood out against the normal business cards around saddleworth.

The bee links to the brands name, and also the Manchester Bee as the client is based in manchester.

Colour scheme selected as to link to bee imagery, theme and client aims.

Bursting The Bubble

Logo design for the Durham Based Blog, Bursting the Bubble.

The blog tackles social issue, the aim for the logo was to portray no common stereotypes or ideologies yet be welcoming to all.

Typography used was inspired by the name, and was inspired by ‘bubble type’ trend of the 90’s.

The logo selected by the client, brighter colours used to work better on social media.

The logo was used across the blogs social media as well as on the blog it’s self, and on business cards.

The bubble type was very suitable for the content, as it worked well at different sizes. The uniqueness of the logo made it easily recognisable.