Durex Typographical Campaign

Typographical illustrative poster based campaign, exploring the paradox of condom advertising outside conventional scare or sexualisation theorems.The aim of this brief is to show the application of humour to promote the brand, whilst constructing tone and style appropriate for the teenage target market. Concept idea, non live brief.

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Potential distribution mediums. Targeting current trends, whilst using the consumer as a promotor as vital to connect the intended age brackets.