Interactive SnapChat Label

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Currently Orchard Pig has no SnapChat presence, exploring this social site fits with the clients target market users. The core of the idea consists of a SnapChat interactive pig face, which was placed over the product and campaign. This face has been designed so it is pick it up by the sites mapping feature. The audience can then engage with the brand using the site, face swapping and applying lens. Snapchat sponsored lens last 24 and are costly, this advertises the brand over the popular social site without these downfalls.  

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This idea is driven by the audience engaging with the brand, whilst portraying the brands playful humorous tone of voice.