Moonshine
Welcome to Moonshine , where tradition meets innovation in the world of meads! For this brief we set our sights on the dynamic UK market, we've crafted a strategic advertising approach to navigate the global landscape with finesse. Get ready to embark on a journey with Moonshine – where tradition meets innovation, and every sip tells a story.
The successful completion of the project was attributed to collaborative group work, showcasing the team's collective effort and diverse skills.
Intro
Having originated as a humble garage project in 2014, Moonshine emerged triumphantly by 2018 as Asia's inaugural mead, creating ripples in the Indian alcoholic beverages industry with our award-winning meads adorned with unique flavours and captivating label designs. The brands strength lies in the continuous experimentation with ingredients, resulting in meads that promise an unparalleled taste experience. The aim of this brief was introducing Moonshine to the UK, our goal is to create an impactful advertising campaign that not only addresses challenges but also seizes opportunities.
In the spirit of the current trend of collaborations, Moonshine is proud to announce a partnership with Bundo Bust – a fusion that aligns seamlessly due to shared origins, target audience, and thematic elements. Picture a Bundo Bust v Moonshine pairing night, reminiscent of a sophisticated wine pairing but with a unique twist. Bundo Bust will craft delectable dishes complementing our diverse Moonshine range, offering a tantalising experience that introduces our meads to a new audience while staying true to our brand ethics and goals. This exclusive event will not only showcase our brand but also serve as a platform to share information about Moonshine, enhancing brand awareness in style.
MURAL
In the heart of Northern Quarter Manchester, where creativity flourishes, we'll adorn the streets with captivating murals, visually representing our collaboration and enticing passers-by to join the excitement. These murals will serve as a picturesque backdrop, ready to be captured and shared across social media platforms, elevating Moonshine's brand awareness to new heights.
OTHER OUTCOMES
The advertising strategy doesn't stop there. We've meticulously compiled recommendations for brand positioning, target audience engagement, compelling messaging, and bespoke advertising strategies with measurable outcomes, all designed to propel Moonshine into the spotlight. While we're eager to share these details with you, our commitment to data privacy prevents us from posting them online. Reach out to us directly, and we'll gladly unveil the exciting plans that lie ahead.
