YORKSHIRE TEA SOCIAL MEDIA CAMPAIGN
Concept idea for Yorkshire Tea based around social media advertising. Social media is a consumer run environment, a new form of two-way conversational advertising has been created where the consumer is now the driver of campaigns. A prompt was established in the form of chart, prompting the audience to judge their brew. The audience then share this socially via the hashtag, inspiring positive social conversation around the brand. Raises brand awareness via the sharing of the logo included in the campaign design.
INTENDED USE
PHYSICAL CAMPAIGN
The campaign crossed over a range of different advertising channels, this is to broaden the audience range whilst adding credibility and promoting engagement. The final campaign spun over; limited edition packaging, TV, print, magazine spreads, billboards, coasters and guerrilla style stickers, alongside the social presence.
